Business-first automation
I don't automate something just because I can. I look for the simplest, most reliable solution to your actual problem.
I build AI agents, CRM automation, integrations and custom software that take repetitive work off your team, so every lead gets a fast reply and nothing falls through the cracks. Fixed price agreed before I start.
Free written plan · no calls needed · reply within 4 hours · or 💬 message me on WhatsApp
Simulated system view illustrating how these pieces work together — not a live feed of real client data.
A quick look at the AI agents, CRM automation and workflows I build for businesses worldwide.
New leads come in, an AI agent qualifies them, a robot hands them to your CRM, and your reports update themselves. This is what automation looks like behind the scenes.
Animated illustration of an automated workflow, not live client data.
You don't necessarily need more staff. You may need better automation.
I design and build systems that make your software work together automatically.
I can automate it.Pick the one that sounds most like you.
Different businesses lose time in different places. Here's where I usually save the most hours.
Instant replies to every new lead, GoHighLevel follow-up sequences and appointment booking that runs 24/7.
GoHighLevel for real estate →Shopify and WooCommerce orders, inventory, back-in-stock alerts and customer data synced to your CRM and email tools.
WooCommerce case study →Calendars synced across Airbnb, VRBO, Hostaway and Guesty, with WhatsApp team alerts and automated revenue reports.
34-property case study →GoHighLevel snapshots, client onboarding, reporting and white-label automations you can resell to your clients.
GoHighLevel automation →WhatsApp and website AI assistants that answer questions, book appointments and send reminders automatically.
WhatsApp AI chatbot case study →MVPs, dashboards, APIs and Supabase backends, plus moving apps off no-code platforms onto your own server.
Base44 migration case study →A few real projects — the actual problem, what I built, and the result. See all case studies →
Your chatbot talks to customers 24/7. ProofMyAI checks every chatbot answer, every AI agent run and every n8n/Make workflow, then tells you exactly what broke and how to fix it, before your customers notice.
Free audit of 100 conversations · plans from $29/mo · 14-day free trial
Automation is easy to get wrong. Here's how I keep it reliable.
I don't automate something just because I can. I look for the simplest, most reliable solution to your actual problem.
Automation + APIs + CRM + full-stack development means I can handle the systems behind the workflow, not just the connections.
You don't have to replace your entire software ecosystem to get automation that works.
AI handles what should be automated. People handle what requires judgment. I build the line between them deliberately.
You aren't left with a mysterious workflow nobody understands — every system ships with documentation.
If your business has a technical problem, I can figure out the system and build the solution.
AI agents for customer support, lead qualification, and judgment-based work — connected to the tools you already use.
GoHighLevel, HubSpot, Zoho and Airtable — pipelines, lead routing, and follow-up automation that runs itself.
Custom web applications, backend systems, APIs, databases and dashboards when off-the-shelf tools aren't enough.
Connect websites, Shopify, WordPress, CRMs, payments, AI tools and third-party APIs into one working system.
The technical depth that makes the four capabilities above reliable in production.
Custom development, store configuration, speed optimization and expert bug fixing.
Fast root cause analysis and permanent fixes for PHP errors, API issues and site crashes.
Deploy apps on Hostinger VPS using Docker, Nginx and CI/CD pipelines for production.
Something broken and need it diagnosed? Explore Debugging & Technical Problem Solving →
Pick a category, then click a tool to see what I actually use it for.
Click a stage to see what actually happens at that point in the project.
Illustrative deployment sequence — shown for demonstration, not an active production log.
These are starting points. Tell me what you need and you'll get a fixed price and timeline in writing before any work begins.
A small integration, fix or single workflow
A multi-step automation connecting several tools
CRM + AI + integrations across multiple workflows
Monitoring, maintenance and new workflows
Not sure which one fits? Get a free automation audit and I'll recommend the simplest option. Full details on the services page.
Real reviews from recent Upwork projects — automation, CRM, integrations, and web development.
"Usman promptly completed the task and also went above and beyond to help me with some pixel installation as well. I highly recommend his professional services!"
"Excellent communication skills, always promptly replied to all my questions and guided me through setup steps. Knowledgeable and with positive attitude. Will gladly work with Usman in the future."
"Very quick and effective - will hire again"
"Usman was great to work with. He communicated clearly, was responsive, and showed a good understanding of the Excel improvements I needed. He was open to feedback and willing to make adjustments as required."
"He is a great problem-solver, fast as heck, great communicator. Thank you!"
Drag 3 sliders and get an instant estimate of the hours and dollars your business loses to tasks automation could handle.
Try the ROI Calculator →Usman Abbas is a Top Rated AI automation and software engineer based in Attock, Pakistan, who builds AI agents, CRM automation, n8n/Make/Zapier workflows, integrations and custom software for businesses worldwide.
An AI automation and software engineer solves technical problems by building automation, CRM systems, integrations and custom software that connect your business. That means AI workflows and CRM setup when off-the-shelf tools are enough, and custom-built software when they are not.
Quick automations start around $150, multi-step automation systems from $750, and full CRM + AI + integration builds from $2,000. Ongoing monitoring and support starts at $500/month. Final pricing depends on your workflow's complexity — a free automation audit gives you an exact estimate.
n8n, Make.com and Zapier for automation; GoHighLevel, HubSpot, Salesforce and Zoho for CRM; and Shopify, WooCommerce and WordPress for ecommerce — connected using APIs, webhooks and, where needed, custom-built backend systems.
Yes. I work with clients worldwide, primarily through Upwork, WhatsApp and email, and typically respond within 4 hours regardless of time zone.
Yes. You can hire Usman directly through this website: book a free automation audit at usmanabbas.dev/free-automation-audit, use the contact form, email contact@usmanabbas.dev or message on WhatsApp. Upwork contracts are also available if you prefer platform protection.
Start with the free automation audit. You describe the manual task or broken system, Usman maps what can be automated, recommends the right tools and gives you a fixed quote before any build work starts.
Zapier is the simplest for small, low-volume automations. Make.com is better value for multi-step visual workflows. n8n is best for complex, high-volume or AI-agent workflows and can be self-hosted on your own VPS to cut running costs. Usman builds on all three and recommends based on your volume, budget and team.
Yes. Usman builds AI agents that answer customer questions, qualify leads, book appointments and update your CRM, connected to WhatsApp, email, website chat, GoHighLevel, HubSpot and other tools, with a human fallback for anything that needs judgment.
Tell me what's broken, repetitive, disconnected, or holding your team back. I'll tell you what I'd automate, integrate, or build.