Business-first automation
I don't automate something just because I can. I look for the simplest, most reliable solution to your actual problem.
I solve complex technical problems by building AI automation, CRM systems, integrations, and custom software for businesses worldwide.
Simulated system view illustrating how these pieces work together — not a live feed of real client data.
You don't necessarily need more staff. You may need better automation.
I design and build systems that make your software work together automatically.
I can automate it.Pick the one that sounds most like you.
A few real projects — the actual problem, what I built, and the result. See all case studies →
Automation is easy to get wrong. Here's how I keep it reliable.
I don't automate something just because I can. I look for the simplest, most reliable solution to your actual problem.
Automation + APIs + CRM + full-stack development means I can handle the systems behind the workflow, not just the connections.
You don't have to replace your entire software ecosystem to get automation that works.
AI handles what should be automated. People handle what requires judgment. I build the line between them deliberately.
You aren't left with a mysterious workflow nobody understands — every system ships with documentation.
If your business has a technical problem, I can figure out the system and build the solution.
AI agents for customer support, lead qualification, and judgment-based work — connected to the tools you already use.
GoHighLevel, HubSpot, Zoho and Airtable — pipelines, lead routing, and follow-up automation that runs itself.
Custom web applications, backend systems, APIs, databases and dashboards when off-the-shelf tools aren't enough.
Connect websites, Shopify, WordPress, CRMs, payments, AI tools and third-party APIs into one working system.
The technical depth that makes the four capabilities above reliable in production.
Custom development, store configuration, speed optimization and expert bug fixing.
Fast root cause analysis and permanent fixes for PHP errors, API issues and site crashes.
Deploy apps on Hostinger VPS using Docker, Nginx and CI/CD pipelines for production.
Something broken and need it diagnosed? Explore Debugging & Technical Problem Solving →
Pick a category, then click a tool to see what I actually use it for.
Click a stage to see what actually happens at that point in the project.
Illustrative deployment sequence — shown for demonstration, not an active production log.
Real reviews from recent Upwork projects — automation, CRM, integrations, and web development.
"Usman promptly completed the task and also went above and beyond to help me with some pixel installation as well. I highly recommend his professional services!"
"Excellent communication skills, always promptly replied to all my questions and guided me through setup steps. Knowledgeable and with positive attitude. Will gladly work with Usman in the future."
"Very quick and effective - will hire again"
"Usman was great to work with. He communicated clearly, was responsive, and showed a good understanding of the Excel improvements I needed. He was open to feedback and willing to make adjustments as required."
"He is a great problem-solver, fast as heck, great communicator. Thank you!"
Drag 3 sliders and get an instant estimate of the hours and dollars your business loses to tasks automation could handle.
Try the ROI Calculator →An AI automation and software engineer solves technical problems by building automation, CRM systems, integrations and custom software that connect your business. That means AI workflows and CRM setup when off-the-shelf tools are enough, and custom-built software when they are not.
Quick automations start around $150, multi-step automation systems from $750, and full CRM + AI + integration builds from $2,000. Ongoing monitoring and support starts at $500/month. Final pricing depends on your workflow's complexity — a free automation audit gives you an exact estimate.
n8n, Make.com and Zapier for automation; GoHighLevel, HubSpot, Salesforce and Zoho for CRM; and Shopify, WooCommerce and WordPress for ecommerce — connected using APIs, webhooks and, where needed, custom-built backend systems.
Yes. I work with clients worldwide, primarily through Upwork, WhatsApp and email, and typically respond within 4 hours regardless of time zone.
Tell me what's broken, repetitive, disconnected, or holding your team back. I'll tell you what I'd automate, integrate, or build.